Fitness trends 2024: wearables and workplace wellness

In 2024, wearable technology remained number 1, but the rest of the top list became noticeably broader. Workplace wellness, older adults and mental health received a lot of attention.

Top 10 fitness trends in 2024

The ranking below follows the ACSM Worldwide Survey of Fitness Trends. We keep the original terms recognizable so the list remains easy to compare with other years.

Wearable technology
Worksite health promotion
Fitness programs for older adults
Exercise for weight loss
Reimbursement for Qualified Exercise Professionals
Employing Certified Exercise Professionals
Mobile Exercise Apps
Exercise for Mental Health
Youth Athletic Development
Personal Training

What stands out in 2024?

Worksite health promotion in second place shows that fitness was also organized outside the gym. Employers more often looked at health, absenteeism and sustainable employability.

Fitness programs for older adults in third place confirms active aging as a core trend. The market focused more strongly on strength, balance and functioning later in life.

Exercise for mental health in the top ten shows that fitness is not only about weight, appearance or performance. Stress, mood and mental resilience became more visible.

What does this mean for people who train?

For people who train, 2024 made clear that fitness can be broader than training harder. Health, mental balance and consistency became more important.

Mobile exercise apps and wearables could help make routines easier to maintain. The value is mainly in consistency and feedback.

What does this mean for gyms and coaches?

For clubs, opportunities emerged outside the standard membership. Corporate wellness, senior programs and mental health called for different products.

The high position of certified professionals underlines that trust matters. Especially for health and older target groups, expertise is not a luxury.